. >> my suspicion is this is true on the deficit. people toll pollsters are worried about the deficit. it's a stand in for, you know, a bad economy or moral degrade asian or whatever it is. i refuse to think many people are showing up on tuesday. >> a lot of times pollsters ask, do you feel strongly about that or not strongly? the problem is they don't know what to do with it. what they do is combine the not strong and the strong and treat them as though they are equal degrees. now, it is a very difficult, i think philosophical opinion or approach or problem to try to differentiate an opinion that matters versus top of the mind. one of the ways we did it, we said, if you supported the bailout, we say how upset would you be if we hadn't supported it, not very upset. >> that's a good question. >> it's a way to find out your opinion is not one you want to represent because you didn't care. >> we should say there's one place or places in which longitudinal studies are measured. gay marriage, for instance. we have a long data set on peopl